When people launch a new website for an online business or run a blog, it takes effort to make it rank higher on the search engine. Even if you have the best-designed website, there is always competition in the search ranking and you need to make sure that you are not left behind in the race. For this reason, you need to work on your search engine optimization (SEO) strategies and make them work.
Maintaining your website on the top list after a web search is a great accomplishment. Even after you manage to get a higher ranking, staying on the first page is a real struggle. If you are not sure about how to use SEO tactics efficiently then consider hiring a Digital marketing agency to boost your online presence.
Here are some effective SEO tips to help you strengthen your website ranking in search engines and attract more traffic.
Post Quality Content
The most important factor that improves the authority of your website is posting quality content. Your content should be based on the needs of the audience and what they want to read. Once you have identified your target audience and their needs, write quality content about it.
Writing content doesn’t always mean blog posts but it also includes a contact us page, services, FAQs, and about us. Make sure you post original posts and don’t duplicate them from other sites.
If you manage to score proper keyword research for your website then it sets the foundation to help your website rank higher on the search engine. It is the key to the success of the SEO campaign.
For people who don’t know, keywords are phrases that people type in the search engine when looking for something. When you choose keywords for your content, make sure they sound conversational and be specific about your business. When you look for keywords for every of your web pages, think about what the audience might look for on that particular page.
Once you have to find the relevant keyword for the page, repeat it more than once on the webpage, like in the body text, headers, and URL.
Improve Your Website’s Speed
When search engines rank websites, they consider the loading speed. The reason is that if your website loads too slowly, visitors are more likely to leave and switch to another site. You should try to fix bugs whenever a problem arises so that your webpage loads a page within 3 seconds.
Here are some tips you can follow to improve the speed of your site:
- Optimize images for every page by reducing the file size.
- Minimize the number of plug-ins on your website.
- Update your website when required.
Use Header Tags
Search engines put more emphasis on header tags and keywords when it comes to ranking a webpage. Include relevant terms in the header tags to improve the ranking of your website. Header tags are used to divide an article into sections and make it easier for the audience to understand.
Many people like to skim through information rather than read a text with no sections.
Let’s have a look at how to use the format correctly.
- H1 for targeted keywords.
- H2 for keeping the page concise.
- H3 for linking to other relevant sources.
- H4 to use for targeted and niche subsections related to your topic.
Add Images and Videos
You can significantly improve user experience by adding images and videos to your content. It tends to convey messages more clearly than just written text. Images are useful to encourage users to spend more time on your website and even return for more content. When a user spends more time on your site, it boosts your site’s ranking on search engines.
At the same time, videos also improve conversation rates. They also signify quality content which has a positive effect on your SEO.
Upgrade Your Website Layout
If your website design is what keeps the users away then you need an upgrade. Make sure your website design is easy to navigate and user-friendly. Use a font size and typography that is clear to read.
Use bold format to highlight headings and important information. If your content has a list of things then represent them in bullets or numbers. You can even use some tools to test your website’s user experience.
Create categories according to the content so that people can easily find the information they are looking for. A great website design and layout will help you rank higher in the search engines as well.
Optimize Your Website for Mobile
If your website is not optimized for mobile devices you need to do it right now since Google ranks sites based on it as well. The reason is that more than half of web traffic comes from mobile devices.
Here are some ways to go mobile with your site:
- Regardless of the user’s device, serve the same HTML code on the same URL.
- Serve different codes to each device and on separate URLs.